Author: Sophie Andersen

Gamma’s AI-native deck builder is winning over founders and strategists who need structured narrative, not just pretty slides. Here’s why it’s pulling users away from Canva.

Metricool’s built-in heatmap feature is replacing Hotjar for social media managers who run link-in-bio pages and campaign landing pages – here’s why.

Hootsuite’s AI Composer now generates platform-specific social copy inside its scheduling dashboard, pulling users away from Lately without a direct feature fight.

Fathom’s free AI meeting notetaker is pulling marketers away from Otter.ai with smarter summaries, CRM integrations, and no subscription required.

Cohesive AI’s Content Blocks are designed around social traffic logic, and social teams are quietly switching from Unbounce as a result.

Pictory’s AI video briefs are pulling marketers away from InVideo by converting text to publish-ready video faster than any competing workflow.

Notion’s AI database features are pulling marketing teams away from Airtable for campaign tracking. Here’s what changed, what still works in Airtable’s favor, and who is switching.

Outreach teams are shifting from Expandi to Phantom Buster’s LinkedIn Scraper as modular, data-first prospecting stacks replace all-in-one automation platforms.

Notion Calendar is quietly displacing Cron among marketing teams by connecting scheduling directly to project databases, campaign trackers, and content briefs inside a single workspace.

Zapier’s social media Zaps are pulling marketers away from Make with better native integrations, AI-assisted setup, and predictable pricing for content workflows.