The Quiet Migration Away from Dlvr.it
Bloggers who built their content distribution workflows around Dlvr.it over the past decade are starting to notice something: Publer’s RSS auto-posting feature does most of the same things, costs less in many cases, and sits inside a platform where everything else is already happening. That combination is proving difficult to argue against.
Dlvr.it built its reputation as a specialist tool – you pointed it at an RSS feed, told it where to post, and it ran quietly in the background. For a long time, that was exactly what independent publishers needed. But the single-purpose model started showing its age as social media scheduling tools grew more capable and bloggers began consolidating their tech stacks to cut costs and reduce platform-hopping.
Publer is picking up that displaced audience.
What Publer’s RSS Feature Actually Does
Publer lets users connect RSS feeds directly to social profiles – Facebook Pages, LinkedIn, Instagram, Twitter/X, Pinterest, and others – and automatically publish new posts whenever fresh content appears in the feed. That covers the core function Dlvr.it built its entire product around. But Publer layers scheduling controls on top: you can define posting windows, set daily caps, add custom captions or hashtag templates, and choose between immediate publishing or queued distribution. That level of control was not always available inside general-purpose scheduling tools.
The practical difference shows up when a blogger publishes multiple posts in a single day. With a basic RSS-to-social tool, all of them go out at once or in rapid succession, which tends to look spammy and often gets suppressed by platform algorithms. Publer’s queuing logic spaces them out according to a predefined schedule, which keeps the posting cadence natural. That is a feature Dlvr.it’s paid tiers have offered, but it now comes bundled into Publer without requiring a separate subscription.
There is also the content customization angle. Publer allows users to write different caption templates for different networks, pulling in the RSS title, description, or link dynamically. A food blogger can have one format for LinkedIn – slightly more professional – and a looser version for Facebook, all triggered by the same feed update. Dlvr.it supports some of this, but the interface requires more setup and the formatting options are more rigid compared to Publer’s visual editor approach.
Why Bloggers Are Making the Switch Now
Cost is the first thing people mention. Dlvr.it’s paid plans have remained relatively expensive for what they offer, particularly for solo bloggers or small publishing operations running tight margins. Publer’s pricing includes RSS automation as part of its broader feature set, which means a blogger already paying for a scheduling tool essentially gets the RSS functionality at no additional cost. Paying two separate monthly fees for two tools that overlap this heavily stopped making sense for a growing number of people.
Platform consolidation is the second driver. Managing social media from Publer and RSS distribution from Dlvr.it means logging into two dashboards, maintaining two sets of connected social accounts, and troubleshooting two separate systems when something breaks. When Publer added more robust RSS controls over the past couple of years, the argument for keeping Dlvr.it in the stack became harder to sustain. A single platform failure point is still a failure point, but it is a simpler one to manage than two.
Publer’s analytics layer is also worth considering. Dlvr.it provides basic click tracking on links it distributes, but Publer offers post-level engagement data across all connected channels in the same interface where the scheduling happens. For bloggers trying to understand which content types drive the most traffic from social, having that feedback in one place – alongside the RSS automation that created the posts – closes a loop that previously required exporting data from multiple tools and reconciling it manually.
Where Dlvr.it Still Holds Ground
Dlvr.it is not finished. It supports a wider range of feed types and has more granular filtering options for high-volume publishers who need to post only specific categories or tags from a large RSS source. A news site publishing dozens of articles a day across multiple verticals has more fine-tuned control inside Dlvr.it than Publer currently offers. For that specific use case, the specialist tool still earns its subscription fee.
There is also the question of reliability at scale. Dlvr.it’s core infrastructure is built entirely around feed processing, and that focus shows in uptime and delivery speed for high-frequency feeds. Publer’s RSS feature works well for bloggers publishing a few times a week, but power users running multiple feeds across many profiles at high volume have reported occasional delays during peak posting times. That is not a dealbreaker for most bloggers, but it matters to publishers where timing is tied to news cycles.
Publer also lacks some of Dlvr.it’s email newsletter delivery options, which let feed content go directly to subscriber inboxes in addition to social channels. Bloggers who rely on that dual-distribution model may find the switch more disruptive than they expect.
The Migration Decision in Practice
For the average blogger – someone publishing a few times a week, managing three to five social profiles, and already using a scheduling tool for manual posts – the math heavily favors moving RSS automation into Publer and canceling Dlvr.it. The feature parity is close enough for everyday use, the cost savings are real, and the consolidation benefit compounds over time as social media management grows more complex. The bloggers still loyal to Dlvr.it are largely the ones with specific needs the specialist tool meets – and for everyone else, that specific need may no longer justify its own subscription line item.
