Author: Sophie Andersen
LinkedIn’s Lookalike Audiences are replacing manual B2B targeting by automating audience discovery from real customer data. Here’s how the feature works and what it means for campaign strategy.
LinkedIn’s Wire program is pulling B2B video workflows away from YouTube and Vimeo by keeping content – and viewer data – entirely inside the platform’s ecosystem.
Five free Notion templates that function as full social media calendars – covering solo creators, small teams, and multi-client managers, with no paid plan required.
Five free Canva alternatives that generate platform-specific ad creatives for Facebook, Instagram, TikTok, and more – built for marketers, not just designers.
Track Bluesky engagement with these 5 free analytics tools built for the AT Protocol network. From social graph mapping to feed-level performance data.
Twitter’s free analytics suite is gone. These 5 free X analytics dashboards cover audience data, growth tracking, and content performance without a subscription.
Five free tools that mine Reddit for viral keywords before they peak on Google – including Keyworddit, GummySearch, and Crik.io.
Discover 5 free Chrome extensions that reveal how long followers actually spend watching your Instagram Stories, beyond basic view counts.
Track how your Substack newsletter performs on social media with these 5 free analytics tools that monitor shares, engagement, and referral traffic patterns.
Five free Shopify apps automatically convert product reviews into engaging Instagram Stories, transforming customer feedback into compelling social media content.