Author: Sophie Andersen

Reddit’s Ads Manager has improved enough that performance marketers are running real comparisons against Meta campaigns. Here’s what changed and why it matters for budget strategy.

Clip’s AI b-roll generator builds custom footage from text prompts, cutting licensing costs and giving creators footage no one else has used.

LinkedIn’s new Video Ads tab centralizes creative management inside Campaign Manager, giving marketers less reason to rely on Wirecast for B2B video ad workflows.

Social media teams are quietly switching from Loom to Zight for screen recording, citing GIF export, annotation tools, and better sharing controls.

YouTube Studio’s expanded analytics tab is giving creators detailed performance data that once required third-party tools like Socialblade. Here’s what changed and why it matters.

Instagram’s Broadcast Channels are pulling creator audiences away from email newsletters with zero deliverability friction and DM-native engagement. Here’s why the migration is accelerating.

LinkedIn’s Thought Leader Ads are pulling budget away from traditional Sponsored Posts. Here’s why B2B brands are making the switch and what the tradeoffs look like.

Claude’s Projects feature is replacing social media content wikis by embedding brand guidelines directly into the AI workspace where content gets made.

Foreplay’s swipe file tool is replacing traditional creative briefs by giving ad teams visual references instead of abstract descriptions. Here’s why it’s working.

Opus Clip’s Auto-Reframe is automating short-form video editing fast enough that content teams are cutting manual editor costs entirely.